Let's Enter The Chinese Market TOgether

Gain Access To The Biggest Consumer Market In The World

Going to China “the typical way” is a challenge. We help you overcome cultural barriers, navigate the new marketing landscape and handle logistics.
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Pet products

In 2020, the Chinese pet products market totaled nearly 42 billion Euros. From 2015 to 2020, the annual compound growth rate (CAGR) was at 32.7%. In the same period, the CAGR of the global pet market grew by only 8.7%.


The Chinese market size of health care products in 2021 was at 38.6 billion Euros. 50% of buyers were younger than 30 years old. Around 30% of these consumers spent between 45 to 80 Euros on health and functional food products per month.


China's machinery industry continued its steady growth in 2020 with revenues and profits beating expectations. Profits of machinery manufacturers totaled 207 billion Euros in 2020, an increase of 10.4% YOY. Total revenue had reached 3.3 trillion Euros with 4.5% growth YOY.

Candy & Confectionery

The Chinese sweet food market is expanding as one of the largest markets in the world. The compound annual growth rate (CAGR) was at 3.2%. This industry's CAGR between 2022 and 2026 is projected to be at 7.4%.

Non-alcoholic drinks

The non-alcoholic drinks market has grown from 50.1 billion Euros in 2019 to 89.9 billion Euros in 2021. The turnover of online shopping has increased by 40%.
China has become the second-largest market for non-alcoholic beverages in the world by revenue.

Alcoholic beverages

In 2021, China’s total volume of wine e-commerce transactions has reached 19.5 billion Euros. 25% of wines are imported. The beer market in China is the fastest growing in the world. Since 2011, sales of imported beer in China has grown annually at a rate of 43.9%.

Maternal & Infant

The maternal and infant market in China surpassed 568 billion Euros in 2020, and this figure is expected to rise to 1 trillion Euros in 2024. 216 million consumers purchased maternal and infant products via e-commerce platforms in 2020.

Car care products

In 2020, the Chinese car products market totaled nearly 120 billion Euros. In 2021, the annual compound growth rate (CAGR) was at 17.7%. In 2026, the car products market in China could grow to over 314 billion Euros.

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Most Important Platforms

If you want to sell products in China, here are the platforms you need to consider

TMALL Global
  • The Chinese equivalent of Amazon.com
  • The largest B2C cross-border e-commerce platform for foreign brands
  • Using Alibaba's bonded warehouses to sell to China without a physical presence
  • Access to 500 million Chinese consumers seeking overseas products
  • Target Gen Z with an increase of more than 70% in 2020, becoming the fastest-growing consumer segment on Tmall Global
  • Two choices for brands on Tmall: Global Flagship-Store or TMall Mini-Store
JD Worldwide
  • China's second large cross-border
    e-commerce platform covering categories including electronics, food, health supplements, maternal and baby, and more.
  • Use JD´s strong supply chain and overseas Warehouses in Europe to sell directly to China without a physical presence.
  • Strong supply-chain-based technology with over 900 warehouses operated by JD own Logistics.
  • Collaboration With Shopify offers overseas brands new opportunities — a fast track to reach 570 million Active Consumers on JD.
  • No.1 B2B e-commerce platform for quality manufacturers, suppliers, buyers, etc. with a focus on small and medium-sized enterprises (SMEs)
  • Reach 26 million active buyers not only from China but from all over the world who make 400,000+ inquiries daily from 200+ countries and regions
  • Benefit from powerful tools and in-depth customer insights to build a successful e-commerce presence
  • Access to Alibaba online trade show to reach larger quantities of audience and increase brand exposure and visibility
WeChat Shop

E-commerce platform within China’s ‘Super-App’ WeChat with over 1.2 billion active monthly users.

Connect directly to Brands´ Official WeChat Account to utilize WeChat’s ecosystem.

Benefit from a large number of features such as Mini Programs, WeChat payments, WeChat Ads, re-targeting, influencer campaigns, native WeChat coupons, automatic customer marketing information collection, customer service, etc.

Enable an extremely seamless user experience and a significant increase in your sales conversion rate.

Social Media

If you want to raise awareness and drive traffic to your product offerings, here are the social media platforms you need to know.

  • Popular shopping and sharing platform targeting Chinese consumers not only in China but all around the world
  • With a strong focus on product reviews and shopping tips it has been a reliable word-of-mouth recommendations community with more than 100 million monthly active users
  • 80% of users on RED are female between 18 and 35 years of age who have strong purchasing power and are often the primary decision-makers for shopping
  • RED covers the most popular products categories but is not limited to fashion, food, travel, cosmetics and beauty, entertainment, books, fitness, childcare products, etc.
  • China’s ‘Super-App’ reaching more than 1.2 billion Chinese consumers all over the world
  • For brands, simply put, WeChat is a super function combination of Email-Marketing, TikTok, Facebook-Community, and Shopify
  • A verified WeChat Official Account could be an alternative to setting up a brand own Chinese website
  • The right content plan, marketing campaign, and cooperation with influencers that fit the customer journey on WeChat contribute to building brand authority and trust effectively
  • Leveraging a number of features within the WeChat ecosystem to offer positive emotional experiences and drive customer loyalty
  • The Chinese equivalent of Quora
  • China’s biggest knowledge-sharing community profoundly known for its high quality, credible, and professional Q&A content
  • A reliable and credible community due to a vast amount of user-generated content in industry-specific topics and highly educated users with 80% of them holding bachelor’s degrees or above
  • Zhihu’s user base could be a great fit for many B2B businesses to reach target buyers since the typical audience for B2B brands usually have higher education levels in certain professional fields
  • By answering industry-specific questions, companies in specific industries can build brand authority and trust and expect a higher interaction rate from the audience compared to other social media platforms
  • The Chinese version of Tik Tok
  • The world's largest short-video platform which now has become a social and live e-commerce hybrid platform in China
  • With over 600 million active daily users, it offers brands access to increasingly important consumers — China's Gen Z and millennials
  • Due to the absolute traffic advantage, brands will also benefit from its leading place in the live streaming shopping, which has more than 55 thousand influencers in the first place compared with Taobao and Kuaishou
  • The Chinese version of YouTube, the most popular long-form video sharing platform
  • Its audience is significantly growing with a year-over-year increase of 35% in monthly active users to 272 million in 2021
  • Not only is there is a massive audience, but they’re also deeply engaged, both with the content itself and with fellow users, so it has retained over 79% of its paying members
  • Allows brands to get access to the emerging millennials and Gen Z consumer market, which account for 81% of BILIBILI
  • Utilize main features such as advertising, collaboration with brand-fits key opinion leaders (KOLs), and key opinion consumers (KOCs) to increase brand exposure
  • The Chinese version of Twitter, one of China’s biggest, oldest, and most influential social media platforms with more than 600 million registered users
  • Weibo users are mainly post-90s and post-00s, accounting for nearly 80% of the total, with a trend of younger Weibo users
  • The platform is a great way to increase brand awareness in the Chinese market by keeping users up-to-date with brands and engaging with appealing content
  • China's top search engine accounts for 86.8% search engine market share
  • Together with its Smart Mini-Programs (SMP), it reaches 950+ million people in China
  • It is often the first stop for B2B businesses to help companies’ information become more accessible to potential clients
  • Its pay-per-click (PPC) advertising campaign is a vital way to generate leads


If you want to engage in direct selling of your products in China, choosing the right Key Opinion Leaders (KOLs) can be a great choice.

Influencer Marketing

In China, not only Key Opinion Leader (KOLs), but also Key Opinion Consumers (KOCs) and Key Opinion Sales (KOSs) should be taken into consideration while doing influencer marketing.

Each platform has different focus and audience groups, so the number of active influencers also vary from platform to platform.

For example, while Douyin features the highest number of influencers, Taobao often achieves the highest conversion rate, because it has originally been an e-commerce platform.

Live Streaming

China's E-commerce live streaming has been booming continuously.

Transactions in the first half of 2021 exceeded 142.9 billion Euros, increasing more than twofold from a year ago.

But live streaming in China is not just about shopping. It is also an important part of brand marketing since it helps to build brand authenticity among Chinese consumers, especially for overseas brands.

Do you have an idea? Let’s talk about it.

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Important Trade Shows

Trade Shows in China are a huge opportunity to present your business and products as well as build relationships. We help you find the best Trade Shows for your industry.

Sep 20, 2022
Sep 24, 2022
Internationale Industriemesse China

CIIF, a UFI approved event, is a leading event for manufacturing in China as well as an important window and platform open to the world for international trade, communication, and cooperation in the industrial sector.

Aug 12, 2022
Aug 21, 2022
Haustiermesse Asien

The world´s largest event for pet supplies in the world, and a leading innovation hub for the international pet industry. The event gives significant importance to Asian markets and proposes a wide coverage of the supply chain and sourcing needs.

Jul 6, 2022
Jul 8, 2022
Ausstellung für Kinder, Babys und Mütter (CBME)

One-stop trade fair with nearly 20 years of experience in bringing together the movers and shakers in the child, baby, and maternity industry.

May 31, 2022
Jun 2, 2022
Internationale Lebensmittel- und Getränkemesse Shanghai

Every year, tens of thousands of professional buyers attend the show for new alcohol drinks and food products. It provides an excellent opportunity to enter this market.

Dec 8, 2022
Dec 11, 2022
Internationale Ausstellung für Fluidtechnik (IFME)

IFME is the only large-scale professional exhibition of the fluid machinery industry in China.