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Here is your best alternative to hiring an expensive Chief Marketing Officer
Getting clients and developing new business is your company’s lifeblood. As your outsourced CMO, it is our task to build a powerful sales and marketing engine for your business. Along with your team and our network of partners, we craft and deploy conversion funnels that lower customer acquisition cost, generate revenue, and increase the lifetime value of your clients.
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As your outsourced CMO, we manage your company’s entire marketing approach – from strategy, execution, measuring key metrics to optimization. It’s about process and results. Here is what you can expect:
Marketing today is technology-driven and performance-oriented. A modern CMO must be able to manage a wide spectrum – covering a whole range of skills such as psychology, campaign optimization, data analysis, as well as managing comprehensive software solutions and teams. The task of a modern CMO is to identify the right tools and strategies, set clear objectives and safeguard implementation. All that in a constantly changing environment.
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An experienced CMO who can effectively boost a company’s bottom-line through marketing and sales is hard to find. Current CMO salaries average around 121.000 Euros all the way up to 156.000 Euros according to recent statistics.
If your company needs a seasoned CMO or Head of Marketing but can’t afford one, you’ve come to the right place. For CEOs and businesses, a much better option is this: Work with an experienced outsourced CMO...
It’s all about results. As your Fractional CMO, we will identify the right tools, strategies and metrics based on your company’s objectives.
Grow average revenue per unit (ARPU), address churn and scale customer lifetime value (LTV)
Get more marketing qualified leads (MQLs) and lower cost per lead (CPL)
Lower cost per acquisition (CAC) and increase conversion rates (CR)
We identify relevant KPI’s based on your objectives – no vanity metrics.
It’s also about process. Our job is to put strategy and execution in the right order. Our job is to help you clarify your marketing objectives, map the shortest path to the goal, produce and deploy campaigns, track metrics, as well as manage time and money budgets.
We serve as your Fractional Chief Marketing Officer (CMO) – an outsourced marketing executive who performs the role of a CMO without full-time hiring and at fractional cost.
Just like an in-house CMO, we assume the responsibility for all marketing tasks within your organization, including managing stakeholders, the marketing team, and third-party contractors. In a nutshell, we...
· Lead the marketing team
· Drive positioning, segmentation, and messaging
· Build the marketing and sales automation infrastructure
· Create customer acquisition, retention, and loyalty campaigns
· Manage branding and PR
· Drive performance marketing and paid traffic campaigns
· Hire and onboard new team members
· Manage partnerships with agencies, freelancers and third parties
It all depends on your situation. If you already have a clear idea about your marketing goals and strategies, an agency may be more suited to your needs.
However, most agencies need direction. They will not typically be responsible for your overall strategy and are not accountable for specific results. Agencies execute based on your guidance and instructions.
Unless you provide the strategy and understand the specific channels, tools and tactics suited to your business, you most likely need marketing leadership.
As your Fractional CMO we work as part of your executive team. It is part of our job to provide direction and overall strategy to help achieve your company’s projected goals.
Within the first three months, we help you gain direction and start employing strategies that are designed to generate both quick wins and establish systems for growth.
Following this initial period, which we call the “90Day Accelerator”, we serve you without any long-term contractual obligation. We are happy to work with you for as long as you see value in our service.
Yes, we do.
Continuous training, sharing our experience, providing knowledge and best practice ideas are an integral part of our service.
If your team seeks training beyond our role as Fractional CMO, please check out our workshop section.
We predominantly work with SMEs, private equity firms with growth ventures and existing company portfolios, selected start-ups as well as with marketing departments of larger companies.
Are you unsure if our service fits with your company's needs? Let's have a call and assess if we are a good match.
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Our service is suited for organizations and executives who are looking for strategic leadership and structured execution to achieve growth through marketing and sales.
If you have an existing marketing team that is seeking new methods and strategies for success, we provide guidance and leadership. We help you build a strong marketing team by hiring and onboard new team members or set-up a team of outsourced professionals and third-party contractors, depending on your situation.
We can also help you, if you seek an independent, outside perspective on your business and want to discover go-to-market strategies, tactics, as well as new channels to promote your products and services.
If you don’t have the time or resources to deal with marketing on a daily or regular basis or to find an experienced CMO, our service may be the best option for you.