Let’s face it.
A true marketing leader who understands modern marketing is extremely hard to find.
The marketing technology landscape is changing incredibly fast and huge Social Media platforms keep changing the rules of the game.
Many entrepreneurs, corporate CEOs and even Chief Marketing Officers are often overwhelmed by this changing environment and struggle to even begin crafting an effective growth strategy that delivers revenue-generating results consistently.
Therefore, it is really no wonder that CMOs are the most fired C-level executives across verticals.
Marketing, in the mind of most managers, is an elusive art.
Most typically, you either find a “superstar”, who seems to have the magic touch in sales or marketing, or you have constant fluctuation in your marketing and sales team with a reliance on short-lived campaigns, occasional events, networking or word of mouth marketing – with no effective control over consistent growth and strategy.
Until someone gets the job done.
The major challenge of today’s CMOs is to cover the entire spectrum of tools and strategies.
Here’s just a sample of skills that modern marketing managers need to tackle...
They need to understand storytelling, behavioral psychology, data and analytics, design and UX and have the ability to position their company as unique in the marketplace.
They need to cover...
· Funnel Marketing
· Conversion Rate Optimization
· Email Marketing
· Social Media
· Video Marketing
· Content Marketing
· Paid Traffic across different channels
· Events planning and execution
· Customer Journey Design
... and the list does not end here.
Today’s CMO needs the ability to work on the entire spectrum – from psychology, creative production to data science.
And he or she needs to constantly motivate the team and drive marketing performance – to generate new business, improve sales as well as client retention and, ultimately, increase the company’s bottom line.
It is a demanding task.
And who can do it well is very well-paid.
Companies will have to lavishly pay for headhunters or employment websites to get the right person.
Or they will just promote someone internally who they think can do the job... never really knowing what the job description truly looks like.
Thus, massively incurring opportunity costs...
So, here’s the bad news: CMOs who can effectively drive marketing, sales and revenue are a rare breed... And they are expensive.
Marketing agencies – the fall back scenario of many business owners and CEOs – are in most cases not any better and in no way the easy solution.
Unless you hire a top-notch performance marketing agency that really knows your business and your clients, you may waste a lot of money.
Marketing is not purely about creativity. It is not only about branding or getting your name out there – it is, ultimately, about earning money through the generation of leads, sales, and business.
And if you don’t know what you’re asking for in your agency, you will get something that you will find difficult to assess.
There will be plenty of activity... and cost...
...but no system for growth.
Your company needs a Head of Marketing – or a Chief Marketing Officer – who can manage, lead, and deliver ROI.
But instead of hiring such a person, it could be a much better option for you to have a partner at your side, who can bring in a team of experienced marketing and sales professionals to help you build a true system for growth.
As Fractional CMO we serve you as your Head ofMarketing – at a fraction of the typical cost associated with that role.
We know marketing and sales well, having led our own companies for more than 20 years, built them from scratch and grew them to multi-million Euros in revenue.
We can show you and teach your team how to build a marketing engine strategically.
Based on technology and psychology, cross-platform and cross-media.
With results based on meaningful KPIs and suited to the specific cycle of your business.
As Fractional CMO we help your company with strategy, training, and implementation.
To get started, we’ll have a short and focused 30-minute call to learn about your business first and see how we can truly help you.
Then we can meet and talk to appraise your situation, craft a strategy and help you decide, what will be your best path forward.
No long-term contracts. No expensive hiring.
When you see, based on real numbers, that our service is of help to you and your company, we stand ready to support you all the way.
If that sounds good to you, we invite you to have a call today.